VGM Speakers Bureau
Chief Executive Officer & Chief Financial Officer, VGM Group, Inc.Get in touch with me
Mike’s responsibilities include leadership of all executive, financial and human resource matters at VGM Group. He works with all divisions of the company on strategy, development and M&A activity.
Prior to VGM, Mike was the CFO for a regional retail chain where he was part of an executive team which successfully turned around a bankrupt company. He spent the first twelve years of his career as a CPA with the accounting firm Deloitte, where his work included financial reporting, auditing, initial public offerings, SEC registration statements, operational and reorganization consulting and project management.
Mike joined VGM in 2001.
Areas of expertise and ability to speak:
- HME Success Strategies
- The future of HME
- HME Financial results and benchmarking
- HME Retail
Vice President of Government Relations, VGM Group, Inc.Get in touch with me
John oversees key government and regulatory affairs that pertain to the HME industry. He has traveled thousands of miles to educate both state associations and independent providers on regulatory and government issues. Additionally, John has worked tirelessly with independent providers and state associations to promote the HME industry, while advocating for beneficiaries’ access to quality care.
- Competitive bidding
- Regulatory issues relating to all Home Medical Equipment
- Legislative updates
- Fraud and abuse
- Federal and state grass-roots development
- VA Contracting
- Federal PAC development
- Understanding and complying with the DME supplier standards and quality standards
- HIPAA/HITECH Act, NPI and PECOS Issues
- Audits and regulatory changes: hot button issues facing HME providers
Vice President of Regulatory AffairsGet in touch with me
Legislative, regulatory, reimbursement, and other market uncertainties continue to hinder the near and long term strategies of home medical equipment providers. Overall, HME operators seem to have acknowledged a less than secure future. While demographics and other indicators remain favorable, many HME businesses will have to retool and retrain to deal with Capitol Hill and new Rulemaking. This session will detail various HME metrics and trends utilizing data from national, regional and independent providers in conjunction with official NHE estimates of DMEPOS demand in all sectors.
- Legal & Regulatory Issues/Update
- 2016 & Beyond: Hot Button Issues Facing HME Providers
- Health Care Reform & HME
- Non-Assignment Options
- Competitive Bidding (includes versions specific to subcontracting, preparing a bid, grandfathering, etc.)
- Rural Application of National Competitive Bidding Reimbursement
- Options for “acquiring” a competitive bid contract
- Mergers, Acquisitions and Valuation Update
- An Industry in Transition: Hot Button Issues for DMEPOS Suppliers
- Strategies to successfully navigate CMS reimbursement cuts.
- HME & Fraud Issues
- Industry Demographics & Trends
- OIG Work Plan
- Current Rulemaking & HME
Wayne van Halem
President of van Halem GroupGet in touch with me
Wayne van Halem founded The van Halem Group in 2006. The Atlanta-based firm merged with VGM Group in 2014 and Wayne currently serves as its President as they assist providers navigate complex issues related to audits, appeals, enrollment, and compliance. A former auditor and national Appeals Director with Medicare, Wayne is also a published author and well-known lecturer. He is an Accredited Healthcare Fraud Investigator and Certified Fraud Examiner and has served on the faculty of both organizations. Since 2006, his company has saved suppliers over $30 million in overpayments and denial recoveries.
- Compliance Programs
- Compliance Issues
- Regulatory Issues
- Enrollment Issues
- Medicare Policy
- Industry Updates
- Alternative Payment Arrangements
Senior Consultant van Halem GroupGet in touch with me
Kelly Grahovac serves as a Senior Consultant for The van Halem Group where she focuses on audits, appeals, education and training across multiple lines of business and various specialties. Kelly is a known lecturer in the DME industry, speaking at national conferences, state associations, and for private events. Kelly has nearly 10 years of experience at one of the nation’s leading Medicare contractors where she worked for the Durable Medical Equipment Regional Carrier (DMERC), Qualified Independent Contractor (QIC), and A/B Medicare administrative contractor (MAC). Her various roles with Medicare include working as a senior provider relations representative with the A/B MAC, QIC Adjudicator and Training Specialist at the QIC and Customer Service Representative with the DMERC. Kelly has in-depth knowledge in Medicare appeals, policy and education and training. In addition to her client work at The van Halem Group, Kelly is also a contributor to several industry publications nationally.
- Compliance Programs
- Compliance Issues
- Regulatory Issues
- Enrollment Issues
- Medicare Policy
- Industry Updates
Chief Information Officer, Senior VP of Information TechnologyGet in touch with me
Jeremy Kauten, chief information officer and senior vice president of information technology at VGM Group, Inc., has spent his entire career in the cyber-world. He currently focuses on protecting computers, networks, programs and data from unauthorized access, change or destruction, in addition to coordinating the optimization of technology throughout the 25 business units of VGM. Kauten’s involvement at VGM started in 1997 where he committed himself to growing VGM Forbin and positioning the organization as a leader in healthcare web development and online security. He is a regular contributor the trade press and is a frequent technology speaker at industry events. Kauten pursued his Bachelor’s degree in Marketing and Business Management from Upper Iowa University and Computer Information Systems from the University of Northern Iowa as well as his AAS.
Target, Anthem, Home Depot, JP Morgan Chase and YOUR DME. Cyber Crime is a deadly threat to your business: What are your risks, what are your weakness and what can you do now to protect your business?
This session will give business owners a realistic perspective of the criminal lurking within your business from half a world away - trying to steal your private business and patient information. Learn from other people’s mistakes before you become “The Target”. This presentation will deliver 10 key takeaways for the review of information security within your DME.
President, VGM ForbinGet in touch with me
Rob Duryea, President of VGM Forbin, manages the day-to-day business functions and identifies, develops and directs the implementation of Forbin’s business strategy. A 20-year veteran of the United States Marine Corps, Rob served in numerous roles with significant responsibility across the globe. His most recent work was with the Target Corporation as a Senior Group Leader. He graduated from the United States Naval Academy in Annapolis, MD and earned his Master’s Degree in Business from Wake Forest University with a focus in Consulting, Healthcare and Operations.
- Online Solutions for HME
- Web Marketing for HME
- Growing your Business Online
Director of Business Development, VGM ForbinGet in touch with me
Christina oversees sales and marketing/copy team at VGM Forbin. Christina joined VGM in 2004. Christina is Google AdWords and Analytics certified and is professionally trained in both New Media Marketing and Search Engine Marketing and Optimization. These focuses allow her to analyze customer websites and provide ideas and solutions to drive additional traffic to their sites for increased revenues. Christina presents often to the HME industry on the ever-changing market of social media and search engine marketing and optimization. When she’s not rocking the search and social worlds, Christina loves spending time with friends and family.
Social and Search: The perfect pair for online lead generation
Website security: How to Prevent Security Breaches, Unlawful Content Use, and Reputation Disasters
The Art of eCommerce
Web Marketing and HME
Search Engine Marketing
Social Media for HME
Manager of Marketing StrategyGet in touch with me
Cassi joined VGM in 2007. She is instrumental in the development of search campaigns as well as advanced search engine optimization campaigns. Her expertise lies in bringing businesses of all sizes maximum exposure through Social Media Marketing and Search Engine Optimization. Cassi earned a Bachelor of Arts degree in communications with an emphasis in public relations from the University of Northern Iowa.
• Using social media to effective market your HME business
• Creating an effective HME web content strategy
• Writing for the HME website
Reimbursement ExpertGet in touch with me
As a VGM / U.S. Rehab associate since 2012, Ronda specializes in the billing and reimbursement. She managed a hospital-based DME in Illinois for 11 years, and handled sales and marketing. Ronda is a respiratory therapist as well as a certified mastectomy fitter. She assists VGM / U.S. Rehab members with review of claims and all types of audits, and educates members on medical policies in the respiratory, face to face ruling, and general DME areas. She serves on the Jurisdictions A, B, and D respiratory team, is a member of the Provider Outreach and Education team for Jurisdictions A, B, and C and the Jurisdiction D, and attends the council meetings with Jurisdiction B and D. She is also on the Great Lakes Home Medical Services Association Board of Directors and a member the National Supplier Clearinghouse Advisory Council. Ronda has presented at the VGM Heartland Conference as well as the Medtrade conference, and has conducted webinars and on-site education with VGM Members.
- Reimbursement and Billing
- Any respiratory equipment, general DME, wound, etc. (Everything but complex rehab and PMD)
- Face to Face Ruling
- How to respond to audits and work audits
- Being proactive with audits
- Educating referrals
- Appeals Process
- Intake processes
- Documentation Review
Compliance Specialist, VGM / US RehabGet in touch with me
Dan serves as a compliance specialist for VGM and US Rehab members. He is a graduate of Penn State University where he earned a BS in Economics with a Business Minor. Dan joined VGM in 2014 and before that, was the Director of Education and Compliance for Pride Mobility Products Corp for 13 years. Prior to joining Pride, Dan served as a Senior Manager for Professional Relations and Electronic Data Interchange for the Jurisdiction A DME MAC (United Healthcare) for 6 years. Dan has presented at numerous local and national events regarding Medicare reimbursement including, Medtrade, state association meetings and at multiple rehab facilities. In addition, Dan was a guest lecturer for a funding class at the University of Pittsburgh and has testified at several hearings regarding Medicare reimbursement.
- Medicare Reimbursement for Mobility Products
- Medicare / Medicaid Compliance
- Medicare Standard Operation Procedures (SOP)
- Medicare Updates
- Clinician Education on Medicare Documentation Requirements
VGM Market DataGet in touch with me
Ryan Ball, director of VGM Market Data, has worked in the DME industry for The VGM Group, for nine years as director of DME state policy and various other analyst roles within VGM Government & Regulatory department. Prior to working as a regulatory analyst, Ryan worked as a political campaign consultant, focusing primarily on developing and analyzing data to identify statistically-significant market trends and make recommendations on efficient resource allocation. Ryan is the director of VGM Market Data and works with VGM members to harness the value of claims data to grow their business with key referral sources.
In today's high tech world, data is being utilized to increase efficiencies and identify new opportunities for growth. The Affordable Care Act allocated billions of dollars to incentivize health care providers to utilize electronic medical records over the past several years, and that investment has led to a technological boom in data available to target key physicians. It seems everyone is utilizing "big data," so why aren't HMEs? This presentation will identify health care claims data that is available on DME products and traditional referral sources. After detailing opportunities, this presentation will identify real-world examples and provide guidance on how data can be used to revolutionize the sales force and marketing efforts for HMEs of all shapes and sizes.
- Identify opportunities within HME industry to obtain targeted claims data
- Demonstrate specific examples of how HME’s can use data to grow their referral base
- Discuss current referral source management techniques
- Discuss strategies to effectively and efficiently engage referral sources
Vice President of Sales and Marketing, VGM InsuranceGet in touch with me
Bill leads all sales, marketing, and business development opportunities for VGM Insurance. He is a graduate of the University of Northern Iowa and currently holds his Certified Professional Insurance Agent (CPIA) designation and is pursuing the Certified Risk Manager (CRM) designation. Bill joined VGM in 2014, and before that, served as Commercial Vice President for one of Iowa’s largest independent insurance brokers. Bill has served on a number of Presidents Councils of regional and national insurance companies and has successfully completed rigorous leadership programs from 3 different carriers. In addition, he was recognized locally in 2013 as a “20 Under 40” emerging leader along with graduating from the 2014 Leadership Iowa Class facilitated by the Association of Business and Industry.
- Enterprise Risk Management
- Insurance and the HME Provider
- Insurance and the O&P Practitioner
- Medicare / Medicaid Surety Bonds
- Updates on Insurance Regulations
- Updates on Insurance as it relates to an industry
- Risk and Reward – Helping providers evaluate the products and practices from a risk vs. reward perspective.
- Health Insurance and Reform
President - The Orthotic and Prosthetic Group of America (OPGA)Get in touch with me
In addition to his duties at VGM’s OPGA, Dennis owns the Waterloo-based company, Clark & Associates Prosthetics and Orthotics. He has been in the O&P field for more than 30 years, serving as a certified orthotist and prosthetist, an instructor at Northwestern University, past president of the American Board for Certification in Orthotics and Prosthetics, former board member of American Academy of Orthotists and Prosthetists, former president of AOPA Rregion 7, and is a recipient of the Distinguished Practitioner Award from the American Academy of Orthotists and Prosthetists. In 2003, Dennis and his partners were contracted by the U.S. Department of Defense to provide prosthetic care to wounded soldiers returning from Iraq and Afghanistan at Walter Reed Army Medical Center.
- The Walter Reed Experience
- Improving your top and bottom line
- Working on your business vs. working in your business
President - Accessible Home Improvement of America (AHIA)Get in touch with me
Jerry Keiderling is president of VGMs’ newest division, Accessible Home Improvement of America (AHIA), promoting home modifications and accessibility solutions for those wishing to live independently in their own homes.
Jerry previously served as president of U.S. Rehab, where his responsibilities included the development and enhancement of a nationwide membership organization for high-end rehabilitation providers. Jerry has been an associate and a member of the management team for The VGM Group, since 1996.
Prior to joining The VGM Group, Keiderling was employed by Miller Medical Service of Waterloo, IA, specializing in rehab sales and service. Keiderling is an active member of the following rehab service organizations:
- RESNA (Rehabilitation Engineers Society of North America)
- AAH, CRMC (American Association of Homecare, Complex Rehab and Mobility Council)
- NRRTS (National Registry of Rehabilitation Technology Suppliers)
- NCART (National Coalition for Assistive and Rehab Technology
- CEAC (Certified Environmental Access Consultant)
- Rehab and home modification business practices
Greg A. Packer
Vice president - U.S. RehabGet in touch with me
Greg’s background, which includes sales management for Pride Mobility Products Corp. and Biocore Medical Technologies, Inc., gives him an understanding of both the sales and product areas of rehabilitation technology. Additionally, he served three terms in the Kansas House of Representatives, so Greg is familiar with the regulatory and governmental issues facing the rehab/HME industries. A graduate of Iowa State University, Greg received his master of business administration degree from Baker University.
- Medicaid issues
- Rehab business operations
Home modifications coach, HME consultant Accessible Home Improvement of America (AHIA)Get in touch with me
Bill is the retired general manager of Green Bay Home Medical Equipment, where he increased net sales from $1.5 to $6 million while decreasing Medicare/Medicaid/insurance contracting billings. Under his leadership, the company also increased retail sales by more than 1,200 percent. Bill received a bachelor’s degree from Marian College, Fond du Lac, Wis., a master of coaching certification through the Healthcare Partnership, and a character education teacher/trainer certification through the Josephson Institute. He is a licensed respiratory care practitioner, a certified cardiac exercise technologist and previously was a registered cardiac/vascular ultrasound technologist.
- Home modification to meet medical needs
- Aging in place
- Retail (CASH) sales – Futuring
- Utilizing the media for effective marketing
Heather Trumm, BSN, RN, CWOCN
Director of Wound Care and Bariatrics - VGM Group, Inc.Get in touch with me
Heather Trumm is the Director of Wound Care and Bariatrics at VGM. Heather educates VGM members about the importance of diversifying product selection and incorporating aspects of wound care into their product mix. She also educates members in caring for the patient with wounds. Heather’s past nursing experience encompasses medical/surgical nursing, community and public health nursing, home health care nursing and she also worked in sales for major health care corporations.
Heather has lectured at conferences, trade shows and seminars all across the country. She is a member of the National WOCN Society, President for the Iowa Affiliate of the WOCN Society, and a supporter of the National Nurses Association.
Director of Advocacy, People for Quality CareGet in touch with me
People for Quality Care is an advocacy organization formed to educate people with disabilities, their families and Medicare beneficiaries about health policy changes that affect their freedom of choice. She came to the position from VGM Financial, where she worked for 14 years assisting vendors and providers to find financial solutions to help purchase home medical equipment. Kelly specializes in networking health advocacy organizations with home medical equipment groups and providers to present a unified front when taking on controversial health policy issues such as competitive bidding. Kelly serves on the boards of the American Red Cross, Brain Injury Association-NE Iowa Chapter and North Star, a rehabilitative services agency serving adults with disabilities.
• Informing and educating patients on Medicare Competitive Bidding program
• Relationship building between advocacy groups an providers
RD, CNSCGet in touch with me
Stephanie Hookham, RD, CNSC, is a registered dietitian with more than 20 years’ experience in enteral and parenteral nutrition in industry and patient care. She is board certified as a Nutrition Support Clinician. Stephanie presents to clinicians and support groups related to home nutrition support. She also taught for 7 years as an adjunct instructor at the community college level.